Becky, who is in the wine industry, would often bring wine to dinner with her and Ramon. As their relationship blossomed, so did Ramon’s relationship with wine. Whereas their dates once consisted of going to Fernandos Mexican Restaurant in San Mateo for tequila and beer, Ramon now began to plan dates that consisted of wine and cheese. Ramon, the tequila and Pacifico drinker finally admitted one day, “I can’t drink cheap wine anymore, you’ve spoiled me, but you know, I still don’t see any Mexicans drinking wine.”
Ramon and Becky began to visit wineries owned by Latinos such as Ceja and Robledo. Ramon noticed that there were not many Latinos at these tasting rooms. This inspired him to bring Latino made wines to Latinos. Thus, Vino Latino USA was born.