About Us


Our Philosophy

“We believe wine should never be intimidating or pretentious but instead it should be about Family, Friends and Fun!”



Vino Latino, like so many things Latin, was born out of passion. The passion began when Ramon Sandoval of San Mateo, California, met Becky Tyner, of Napa, California.

Becky, who is in the wine industry, would often bring wine to dinner with her and Ramon. As their relationship blossomed, so did Ramon’s relationship with wine. Whereas their dates once consisted of going to Fernandos Mexican Restaurant in San Mateo for tequila and beer, Ramon now began to plan dates that consisted of wine and cheese. Ramon, the tequila and Pacifico drinker finally admitted one day, “I can’t drink cheap wine anymore, you’ve spoiled me, but you know, I still don’t see any Mexicans drinking wine.”

Ramon and Becky began to visit wineries owned by Latinos such as Ceja and Robledo. Ramon noticed that there were not many Latinos at these tasting rooms. This inspired him to bring Latino made wines to Latinos. Thus, Vino Latino USA was born.


Meet The Founders

Ramon Sandoval


Ramon Sandoval is a first generation Mexican-American. He was born and raised in San Mateo, California. Ramon has always been very proud of his Mexican heritage and is passing that on to his own children.

Ramon’s background is in marketing and expanding Latino markets in the grocery industry. He uses his bilingual skills and experience working in the Latino market to reach the Hispanic community for Vino Latino. His passion is introducing people not only to good wine, but good wine made by Latinos right here in the USA.

Becky Tyner


Becky Tyner has spent most of her life in Napa, California. She has worked in the wine industry for 15 years. In 2009 she started her own business when she launched Small Lots Big Wines, a wine club that focuses on small boutique producers. In 2010 Becky and her best friend, Rebecca Johnson, used the contacts Becky had made from Small Lots Big Wines to start Small Lot Wine Tours, a tour company that also focuses on small boutique producers in Napa and Sonoma.

Becky enjoys sharing her 15 years of wine experience with new and budding wine drinkers. On the tours and in Vino Latino’s in-home wine tastings, she not only tells the story about the wine but does wine education answering all questions from the basics to the complex.