Hispanic Entrepreneur

21 Apr Hispanic Entrepreneur

What do you need to be an entrepreneur?

A dream and the ambition to achieve it.

What inspired you to start your business?

I fell in love with Napa and was excited to learn that there are many Latinos making wine here and actually, all across the USA. This gave me the idea to combining two things I am passionate about wine and supporting Latinos.

How did you finance it?

Lol..one day at a time. The term โ€œBoot Strappingโ€ comes to mind.

Does being Hispanic/Latina have any influence on your business?

HUGE. ITโ€™s the inspiration behind my business. It also helps me find customers because Latinos love to support other Latinos.

ย In the face of adversity, how do you decide to drive ahead?

 Faith in Jesus Christ, perseverance (never give up), out-of-the-box thinking, and a supportive wife who is also my business partner.

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