06 Apr No, I Will Not Give You Free Wine
No, I Will Not Give You Free Wine
And here’s why…
I’m hoping every non-profit or professional sports organization who might happen upon Vino Latino Website will read this blog before they ask me to give them free wine, or even worse, to pay them to allow me to give them free wine.
Every day we get requests from non-profits asking us to “sponsor” them. “Sponsorship” means they want free stuff and, in the case of professional sports organizations (who have millions of dollars), cash. The number one “win” for us to give wine to them for free is “exposure.” There are many reasons this is not a win/win for Vino Latino.
- The wine is not FREE for us. Vino Latino is a company that buys wine wholesale from vintners and sells it wholesale to consumers. In order for us to give wine to any organization we have to PURCHASE the wine first. Therefore, giving them free wine literally means we have to spend our own money so that a non-profit can make money. So instead of paying for our own kids’ sports or putting food on the table, a non-profit believes we should instead buy wine for their event. Might sound harsh, but when you get down to it, this is exactly what it means for us to sponsor an event.
- Vino S Vida is not FREE for us either. You might be thinking now that Vino Latino has our wine, Vino S Vida, we can certainly afford to just give away the wine for your dinner, fundraiser, book signing, etc. Not so fast. It cost money to make wine. We literally cashed in our savings and retirement to launch this wine brand. In order for us to keep growing the wine and make it into a business we can someday retire on, not only do we have to make our investment money back, but we have to turn a profit. We did not sacrifice our time, energy, money and effort so that your community center (that usually isn’t MY community center) can keep its lights on. Believe it or not, we are more interested in keeping our own lights on. In order for us to do that we need MONEY. We make money by selling the product we have created, not by giving it away.
- EXPOSURE does not pay bills. Believe me, I tried. I went to Safeway and tried to pay for the groceries that feed my children with the exposure I got from pouring for free at an event. Surprisingly, they wouldn’t except it. They told me they would only take cash. When I told them I would print their name on a flyer or put it on my website, they still didn’t budge. The thousands and thousands of dollars worth of exposure I gained from all the events I’ve sponsored wouldn’t even buy me a loaf of bread at the grocery store.
- The only REAL exposure we get at these events is EXPOSURE to other freeloaders. Not once has pouring FREE wine at an event made me money or exposed me to anyone who would actually buy wine. What has happened is someone who also works for a non-profit grabs my card and later asks if I will also pour for FREE for their event. This is exposure we do not need or want.
We Do Care
Don’t get me wrong, it’s not that we are heartless or don’t want to help. We actually are Christians and in our private life we tithe money to people and causes we believe in. But your cause is not our cause. Your school, as cute as it is, is not our school. Your political candidate is not our candidate. We did not make wine for a cause, we made wine as our business.
We are always willing to work with any non-profit for a win-win solution that supports their cause and ours (which is to pay our bills and stay in business). We offer discounts on the wine, we offer to donate our time and travels, and we have a wonderful fundraising platform for Vino With Amigos where everyone wins.
So if you are a non-profit, or a sports organization looking for sponsorship, please let this blog be notice that if it’s going to cost us and not profit it us, we are not interested. However, if you are a non-profit or organization interested in a partnership where everyone wins and everyone gets to keep the lights on and put food on their table, we are more than happy to help!!